Sunday, October 16, 2011

Tourism on the move!

Thousands of tourists, traveling on cruise liners, visit the Port of Richards Bay each year. As the region does not have a formal passenger terminal, ensuring that tourists' first impressions of Zululand are those that will leave behind fond memories and exciting experiences has always been a challenge due to passengers generally disembarking in the harbour with no access to tourism information or what is available in the area......until now.

The tourism section of uThungulu District Municipality has come up with an innovative solution to the problem, a state of the art mobile tourism office.

The mobile tourism office boasts state of the art displays, flat screen television and walking through becomes an experience in its own right. According to Anita Tait, Tourism Manager at uThungulu District Municipality, "the mobile information office will not only allow us to better service cruise liners coming to our shores, these tourists want to spend time in our area, they want to experience the Zulu culture, our forests and wildlife but unless we can give them the information they need, they will probably go elsewhere. The mobile office also allows us to take tourism wherever it is needed, be it a festival out in the bush or tourism display at one of the many shows we attend each year, the mobile office allows us to take tourism to the tourists, no matter where they are.  "

The mobile office includes over fifteen square meters of tourism displays and information all "wrapped" in beautiful images of our region. Another innovative first for Zululand !

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